Solutions
From user acquisition to ad monetization, a complete data pipeline to boost game revenue growth
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Precise traffic acquisition
By integrating third-party data with behavioral data, you can accurately calculate the ROI and LTV of each channel, providing a reliable and effective data foundation.
Accurately assess the quality of different channels, ad campaigns, and creatives
Track player lifetime value and other behavioral metrics in real-time
Gain insights into the characteristics of high-quality player groups and accurately optimize the ad placements strategy
Optimizing player experience to reduce churn
The monetization of casual games often requires a delicate balancing act between player experience and revenue generation. The objective is to minimize player attrition and extend the product lifecycle while maintaining a healthy revenue stream.
Identify points of player churn and optimize game content
Understand player preferences to guide game updates
Increase game revenue while minimizing the impact on player experience
Optimizing ad monetization
By integrating monetization platform data with user behavior data, you can identify high-value ads and align them with player preferences, maximizing the value.
Evaluate the value brought by different ad monetization strategies
Analyze the effects of various monetization models to find the optimal solution
Analyze the preferences of high-quality players to optimize advertising creativity
